Privacy policy

Effective Date: June 1, 2026

Femwellth LLC (“DBA HerPotheca,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through our website, ecommerce store, social media platforms, SMS communications, email marketing, and related digital services (collectively, the “Site”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Site, purchase products, subscribe to communications, participate in promotions, or otherwise interact with HerPotheca.

By using the Site, you consent to the collection and use of your information in accordance with this Privacy Policy.

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations, technologies, or services. Any updates will be posted on this page with a revised effective date. Your continued use of the Site following any changes constitutes your acceptance of the updated Privacy Policy.

We collect information that you voluntarily provide to us when you place an order, create an account, subscribe to our emails or SMS marketing, enter a giveaway or promotion, contact customer support, submit reviews or testimonials, participate in surveys, or otherwise communicate with us. This information may include your name, shipping address, billing address, email address, phone number, payment information, demographic information, purchase history, social media handles, and any other information you choose to provide.

We may also automatically collect certain technical and usage information when you interact with the Site. This may include your IP address, browser type, operating system, device information, referring URLs, pages viewed, dates and times of access, clickstream data, shopping behavior, and interactions with advertisements or emails. This information helps us improve our Site functionality, customer experience, marketing efforts, and product development.

HerPotheca uses cookies, pixels, tags, and similar tracking technologies to better understand how visitors interact with the Site and to personalize your experience. These technologies may be used to remember your preferences, analyze traffic patterns, measure marketing performance, improve advertising relevance, and support ecommerce functionality. Third-party services such as Shopify, Google Analytics, Meta, TikTok, Klaviyo, and similar providers may also use cookies or tracking technologies through our Site. You may adjust your browser settings to disable cookies, although certain Site features may not function properly as a result.

We use the information we collect to process and fulfill orders, communicate with you about purchases or customer support inquiries, send transactional emails and shipping updates, administer promotions or giveaways, improve our products and services, personalize marketing content, analyze trends and customer behavior, prevent fraud, maintain Site security, and comply with legal obligations.

If you opt into email or SMS marketing communications, we may send promotional messages regarding new products, launches, educational content, wellness rituals, events, offers, and updates we believe may be relevant to you. Consent to receive marketing communications is not a condition of purchase. You may unsubscribe from email marketing at any time by clicking the unsubscribe link included in our emails. You may opt out of SMS communications by replying STOP to any message. Message and data rates may apply.

HerPotheca does not sell your personal information to third parties for monetary compensation. However, we may share certain information with trusted third-party service providers that help us operate our business, including payment processors, ecommerce platforms, shipping carriers, email and SMS marketing providers, analytics providers, advertising platforms, fraud prevention services, customer service software, and technology vendors. These providers are authorized to use your information only as necessary to perform services on our behalf and are contractually required to maintain appropriate confidentiality and security protections.

We may also disclose information if required by law, regulation, subpoena, court order, legal process, or governmental request, or when we believe disclosure is necessary to protect the rights, property, safety, or security of HerPotheca, our customers, or others.

Our Site may contain links to third-party websites, services, social platforms, or external content not operated or controlled by HerPotheca. We are not responsible for the privacy practices, security measures, or content of those third-party sites. We encourage you to review the privacy policies of any external websites you visit.

HerPotheca takes commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, misuse, or alteration. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security of information transmitted through the Site.

You have the right to request access to the personal information we maintain about you and to request corrections, updates, or deletion of your information, subject to certain legal exceptions. You may also request that we limit certain uses of your information or opt out of marketing communications at any time. To submit a privacy-related request, please contact us using the information listed below.

Residents of certain states, including California, may have additional privacy rights under applicable law. These rights may include the ability to request information regarding categories of personal information collected, sources of information, purposes for collection, categories of third parties with whom information is shared, and requests for deletion or correction of certain personal information. HerPotheca will comply with applicable privacy laws and verified consumer requests as required by law.

The Site is not intended for individuals under the age of eighteen (18). We do not knowingly collect personal information from children under eighteen. If we become aware that personal information has been collected from a child under eighteen without appropriate authorization, we will take reasonable steps to delete such information promptly.

Some of our service providers or technology partners may process or store information outside your state, province, or country of residence. By using the Site and providing your information, you acknowledge and consent to the transfer, processing, and storage of information in jurisdictions that may have different privacy laws than your own.

We may retain your information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including maintaining business records, complying with legal obligations, resolving disputes, enforcing agreements, and supporting operational needs.

Questions, requests, or concerns regarding this Privacy Policy or our data practices may be directed to:

Email: hello@herpotheca.com